5 Reasons every SMB needs marketing automation

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also […]

5 Most common security breaches

From attacks on mobile devices to ever-increasing types of malware, cybersecurity has never been more challenging. One of the best ways to stay protected is to be aware of cybersecurity threats. To that end, here are five common ways your IT systems can be broken into. 1. You are tricked into installing malicious software There […]

Boost your marketing campaigns with video content

Creating trending videos on social media is one of the best ways to catch people’s attention and market your brand. These are the seven types of video content you can use to bolster your marketing campaigns. Business introduction or behind-the-scenes If your company lacks an online presence, one of the best things you can do […]

The importance of security audits

Organizations can’t afford to be complacent with their cybersecurity. Beyond installing the latest cybersecurity tools, you need to conduct a security audit to ensure that you successfully implement a sound defensive strategy. Auditing and the security strategy Audits are necessary to ensure and maintain system quality and integrity. These system checks help identify security gaps […]

4 Data backup solutions for your business

Modern businesses use data in almost every aspect of their operations. Without immediate and constant access to it, organizations will come to a grinding halt. That’s why it’s critical to have data backups — in the event of a disaster, companies risk losing valuable data if they don’t have backup strategies in place. Here are […]

Improve internet security with these easy tips

With over four billion internet users around the globe totaling roughly 59% of the population, the internet is rife with opportunities for hackers to steal users’ information. And with technology constantly evolving and the internet growing, it’s not likely to get safer anytime soon. It therefore pays to take extra precautions when surfing the web. […]

Improve customer data collection with these tips

As businesses continue to use more apps and tools that allow them to collect, store, and process customer information, the amount of data in their systems grows exponentially. However, not all of the collected information is important or even useful. Gathering more data requires finding a way to keep everything organized and relevant. These tips […]

Avoid these 5 bad business security practices

Many small- and mid-sized businesses struggle to protect their data, often neglecting a critical component in their security strategy. If your organization still follows one or more of these bad security practices, correct them as soon as possible. Open wireless networks With just one main internet line and a couple of wireless routers, an entire […]

5 Ways you can benefit from business dashboards

Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of how your business is performing, catering to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business […]